Designed to Convert
Pretty Emails With a Purpose
Words That Sell For You
I build and deliver high-quality work quickly — without sacrificing accuracy, strategy, or results.
Whether it’s an email or a full website, everything I build is responsive, accessible, and optimized for a seamless user experience.
I stay ahead of digital trends, tools, and best practices so my work stays modern, effective, and ROI-focused.
Born and raised in Houston, Texas, Valerie has always had a knack for helping others through kindness, compassion, and creative problem-solving. Her empathetic approaches combined with her admiration for the resilent women in her family led Valerie to pursue a career in education. Valerie earned her Bachelor's degree in Education from the University of North Texas and later completed her Master's in Curriculum and Instruction at Sam Houston State Unversity.
After several rewarding but challenging years teaching ESL, Valerie was inspired by a colleague to consider teaching overseas. Not long after, Valerie boarded a plane to the United Arab Emirates, where she taught English in Al Ain, Abu Dhabi for three years. During her time abroad, Valerie truly began to expand her worldview and curiosity through her travels to Kenya, Sri Lanka, Qatar, Oman, Amsterdam, Ireland, and the UK, just to name a few. In the classroom, she excelled as an educator; however, she began noticing a pattern: she was far more energized when teaching students tech skills or helping colleagues troubleshoot anything tech-related. Looking back, this was the first sign that her career was about to take a new and unexpected direction.
At the end of her third year overseas, Valerie felt ready for a change, specifically, a change that didn't involve a classroom. She parted ways with Abu Dhabi (after an unforgettable trip to Ireland) and returned home to Houston, Texas to reconnect with family and friends. The reunion was shortlived, though, as she had already made up her mind to study coding at the New York Code + Design Academy deep in the heart of New York City. Her sudden pivot to NYC and tech surprised some and earned eye rolls from others. Regardless, Valerie knew herself well enough to recognize that the classroom no longer sparked joy. Her transition into tech wasn't perfectedly planned; it was a mix of curiosity, courage, hope, faith, and some coins she'd saved up while teaching abroad. It was the beginning of something much bigger.
After completing her Web Development Intensive Course, Valerie continued to build her skills in web design, and it took her much longer than expected to land a role. Eventually, she secured her big break as an Email Marketing Design Developer at Getty Images. There, Valerie built, tested, and deployed large-scale email campaigns using platforms such as Mailchimp, SFMC, Iterable, Luminate, Marketo and Eloqua, and she quickly realized she loved the work.
Since then, Valerie has joined and led email marketing teams across multiple industries and has transitioned into email marketing management. She codes, designs, and deploys email campaigns, reports and presents performance metrics to stakeholders, conducts A/B and multivariate tests, and builds lifecycle journeys aligned with customer behavior and business goals. Valerie also leverages AI to drive sales and optimize customer experience. The soft skills she developed as a teacher — empathy, compassion, patience, collaboration, leadership, and life‑long learning — continue to come in handy as she navigates the tech space.
